Guardian Credit Union's Cookie Policy
Guardian Credit Union ("Guardian", "we", "our", or "us") uses cookies, pixels, and similar technologies on our website to improve functionality, enhance user experience, analyze website usage, and support marketing activities. This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences.
By using our website or interacting with our cookie consent banner, you consent to the use of cookies, pixels, and similar technologies as described in this policy unless you disable them through your browser settings.
What Are Cookies
Cookies are small text files that are placed on your computer, tablet, or mobile device when you visit a website. Cookies allow the website to recognize your device and store certain information about your preferences or past actions.
Cookies help websites function properly, remember user preferences, and collect information about how visitors interact with the site.
Cookies may be set by Guardian Credit Union ("first-party cookies") or by third-party service providers ("third-party cookies") that assist us with analytics, marketing, or website functionality.
What Are Pixels and Similar Tracking Technologies
In addition to cookies, Guardian Credit Union may use tracking pixels or similar technologies. Tracking pixels are small pieces of code or invisible images embedded in web pages that allow us or our service providers to understand how visitors interact with our website. These technologies may collect information such as pages visited, links clicked, device information, and referral sources. Pixel technologies are used to analyze website performance, measure marketing effectiveness, and deliver relevant advertising.
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable basic features such as page navigation, secure areas of the website, and access to online banking or account-related services.
Without these cookies, certain services on our website may not function correctly.
Examples may include:
- Security and authentication cookies
- Session management cookies
- Load balancing cookies
Performance and Analytics Cookies
Performance cookies collect information about how visitors use our website. This includes which pages are visited most frequently and whether users encounter error messages.
This information helps us improve website performance and better understand how visitors interact with our content.
Information collected may include:
- Pages visited
- Time spent on pages
- Device and browser information
- Referral sources
- General geographic location (based on IP address)
Analytics data is aggregated and does not directly identify individual users.
Examples of analytics technologies may include:
- Google Analytics
- Website performance monitoring tools
Information collected through these technologies is used for website analytics, advertising measurement, and marketing performance purposes and is not used by Guardian Credit Union to identify individual members or access financial account information.
Tracking technologies such as cookies, analytics tools, and pixels may be used on Guardian Credit Union's public website. These technologies are not used within our secure online banking platform or other authenticated member service areas were financial information is accessed or entered.
Functional Cookies
Functional cookies allow our website to remember choices you make, such as language preferences or region, and provide enhanced features and personalization.
These cookies may be set by Guardian or by third-party providers whose services we have added to our pages.
Marketing and Advertising Cookies
Marketing cookies help us deliver advertisements and content that may be more relevant to your interests. These cookies may track browsing activity across websites and help measure the effectiveness of marketing campaigns.
Marketing cookies may be used to display Guardian Credit Union advertisements on:
- Social media platforms
- Third-party websites
- Digital advertising networks
Examples of marketing technologies that may be used include:
- Meta Pixel (Facebook)
- Advertising platforms and social media networks
These tools may collect information about pages visited, interactions with content, and referral sources.
Third-Party Cookies
Some cookies on our website may be placed by a third-party service providers that perform services on our behalf, such as analytics, advertising, and website functionality.
These third parties may collect information about your online activities over time and across different websites.
Guardian Credit Union does not control how third-party providers use cookies or how they process collected information. Users are encouraged to review the privacy policies of these providers for more information.
How We Use Cookie Data
Information collected through cookies may be used to:
- Improve website performance and functionality
- Understand visitor behavior and engagement
- Provide relevant marketing and advertising
- Measure the effectiveness of marketing campaigns
- Maintain website security and functionality
- Security and fraud prevention
We do not use cookies to directly access your financial account information or personal banking credentials.
Sharing of Information
Information collected through cookies, pixels, and tracking technologies may be shared with service providers that assist us with operating and improving our website, including:
- Website analytics services (Google)
- Advertising and campaign measurement services (Google and Meta)
- Marketing performance measurement services
- Website functionality and hosting services (Banno)
These companies act as service providers to Guardian Credit Union and are required to use the information only to perform services on our behalf and to protect the confidentiality and security of the information they receive.
We do not permit tracking technologies operated by third parties on secure online banking or authenticated member service pages .
Managing Your Cookie Preferences
Most web browsers allow you to control cookies through browser settings. You can typically configure your browser to:
- Accept or reject cookies
- Delete existing cookies
- Notify you when cookies are being placed on your device
Please note that disabling cookies may impact certain website features and functionality.
Instructions for managing cookies can usually be found in the "Help" or "Settings" section of your browser.
Do Not Track Signals
Some web browsers offer a "Do Not Track" feature that signals to websites that you do not want your online activities tracked. At this time, our website does not respond to all Do Not Track signals due to the lack of a consistent industry standard.
Changes to This Cookie Policy
Guardian Credit Union may update this Cookie Policy periodically to reflect changes in technology, regulatory requirements, or our website practices.
Updates will be posted on this page with a revised "Last Updated" date.
Contact Us
If you have any questions about this Cookie Policy or how Guardian Credit Union uses cookies, pixels, and similar technologies, please contact us:
Guardian Credit Union
1 Guardian Way
Prattville, Alabama
(334)-244-9999
www.myguardiancu.com